Outbound, done properly.
Guides on cold email, follow-ups, deliverability, compliance and AI SDRs. Written for founders who'd rather do it right than do it loud.
6 cold email templates that get replies (and why most don't)
Six B2B cold email templates with a breakdown of why each works, how to personalise them honestly, and the subject lines and mistakes that decide whether you get a reply.
Email warmup and cold email deliverability: the 2026 setup guide
How to set up domains, SPF, DKIM and DMARC, warm up new mailboxes, and stay inside Gmail, Yahoo and Outlook's sender rules, so your cold emails land in the inbox.
6 November 2026 · 11 min readPlaybooksHow to follow up on a cold email (without being annoying)
When to send a cold email follow-up, how many to send, what each one should add, and when to stop. Includes four follow-up templates you can adapt today.
6 November 2026 · 8 min readComplianceIs cold email legal? CAN-SPAM, GDPR, PECR and CASL explained (2026)
Cold email is legal in many countries if you follow the rules, but the rules depend on where the recipient is. A plain-English guide to the US, UK, EU and Canada, with a compliance checklist.
6 November 2026 · 10 min readGuidesWhat is an AI SDR? How AI sales agents actually work in 2026
An AI SDR finds prospects, researches them, writes outreach and handles replies. Here's how the pipeline works, the three kinds of AI SDR tools, where they go wrong, and 10 questions to ask before you buy one.
6 November 2026 · 10 min read